How do I make my listing more competitive?
Building a competitive listing starts with having a clear, accurate description of what guests will get. This leads to better ratings, accurate listings with hosts that offer good trip experiences.
Here are a few things you can do to make your listing stand out.
Complete each section of your listing
A complete listing helps guests know what to expect from your space. Make sure you:
- Have up-to-date listing details: We regularly add new opportunities for you to add details about what you offer. Find opportunities to make updates on your Host Dashboard and check your listing details from time to time to make sure everything’s filled out.
- Describe your space: Make your title and description attractive, detailed and informative. Clearly explain what makes your space unique, including any amenities you offer, if any spaces are shared and any rules guests should know.
- Upload high-quality photos: Your photos are the guest’s first impression of your space on the search results page.
- Set expectations: Outline expectations for guests in the House Rules and House Manual sections of your listing.
Use your reviews to improve
The quantity and quality of reviews from past guests can impact your search performance. Regularly read your reviews and pay attention to ratings to learn how you can improve your guests' experience.
Make it easier for guests to book
Respond quickly to booking enquiries and reservation requests to show guests that you’ll be an attentive, welcoming host.
Turning on Instant Book can also help attract last-minute reservations.
Set competitive prices
Make sure your price is set to reflect changing demand: it fluctuates throughout the week and the year. Try seasonal pricing to help your listing stay competitive during the off season.
Learn from other hosts
Trade tips with other hosts—Find a meetup in your area so that you can ask other hosts about how they stand out during slow months.
Read more about how to optimise your listing for the off season.